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UVU Athletics
From August 2022-August 2023, I was able to work as a Marketing & Fan Experience Associate for UVU Athletics. In collaboration with a team, I specialized in creating events for the student's and marketing for them accordingly.
Student Tailgates
One of the biggest responsibilities I had while working with The Den was to plan and execute large scale student-focused events for key games 1-2 times a week. These events were held for every sport throughout the season, and it was our challenge to come up with new and exciting events tailored towards our students.
One of our most successful events was when UVU hosted the quarterfinal round of the 2023 NIT Basketball Tournament against Cincinnati. With such late notice, we were able to plan and prepare food and spirit packs for over 500 students, which is the best student attendance to date. We were able to keep the crowd alive and come out with a win that night, leading UVU Men's Basketball to the semi-finals in Vegas
As we planned our events, one of the most important aspects was to market for them. As I specialized in social media, I often took these marketing campaigns upon myself. As I did that, I became heavily involved in all content creation, which included photo, video, and graphic design.
While we planned each tailgate, I made sure to take note of what was successful and unsuccessful and adjusted accordingly. We were able to see a huge increase in student attendance during the 2023-24 because of our efforts.
