Emma Chamberlain on Keeping It Real to Keep Your Audience

https://youtu.be/nOzg1vpCcEk?si=SBVip3CWiSut_8CK

Attached above is a podcast from Colin and Samir with Emma Chamberlain titled "Unfiltered Conversations with Emma Chamberlain". Throughout this video, they ask her a variety of questions about her life, her coming up in the spotlight, and running a business. Emma Chamberlain is a YouTuber that I have been following since I was a junior in high school. In a way I felt like I grew up with her. I follow her because she is relatable, and has also seen a level of success that I want to see for myself. She is someone who inspires me and has been influenced by.

During the past 7 years as I have followed Emma Chamberlain, her and her content has evolved extremely. She went from being a fun, out-there entertainer, to a vlogger of normal day activities, to a more reserved, sparse content creator. But during this time of morphing content, she started to focus on other things such as her podcast and her business. But somehow she was able to keep her same audience. Those who loved her then, still love her now, despite the changes in content and personality. Why?

Something that Colin and Samir highlight in this podcast is the face that Emma Chamberlain is the same person on and off camera. That she has created the same sense of realness as she sits in front of a lens as she is in person. This is something that has connected her with her audience for a really long time. In any content she makes, she carries a level of consistency, and in a lot of moments on her own platforms, such as YouTube and her podcast, she is very vulnerable. Being so vulnerable and being so open with your audience can create the human connection that everyone so desperately wants to feel.

Now with that in mind, with Emma being so real, how has she been able to keep the same audience through so many changes? Changes in personality, changes in consistency, changes in style even...it's because she was real with us through all those changes. She told us things that she was thinking about throughout her content, she is open about where she is currently at with Colin and Samir...it creates a friendship with her and her audience that is unconditional.

So what kind of code has Emma really cracked in marketing? What sets her apart from other creators that are similar to her? While she may have had a compelling editing style that originally caught her audience's attention, people really started to fall in love with Emma for who she is. The realness of it. And in this digital age, it can feel hard to find something that is real. Like things that are real are very limited. But through Emma Chamberlain, her viewers were able to relate to her and find human connection even through the screen, which is what sets her apart in such a big way. Thank goodness to Emma Chamberlain for helping us crack the code.