Want to gain more exposure on Instagram? 5 ways to make the Instagram algorithm work for YOU.

Everyone wants to go viral to get exposure from their brand. We see day after day different brands go viral and sell out of their product overnight. What that to happen for your brand? Don't know where to start? What's the Instagram Algorithm? Keep reading to learn more!

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1)Understand what the Instagram Algorithm is

What even is the Instagram algorithm? The algorithm is the function built within most social media platforms to suggest content to others who are interested in that content. Say you are a baker and constently interact with content about baking, the algorithm is going to show you more content about baking. Knowing that their is a funtion build into Instagram to put your content in front of more people will help you be more aware of the content you are making!

2) Use trending sounds, NEVER original audios!

Trending sounds are a major factor within the algorithm. If you tap on a sound, you see how many videos were made to that sound. The more uses, the better, because it means more people like it! And if more people like it, the more Instagram will show people that content. Whereas, why would Instagram show people a video using a sound that no one has ever heard before? Using sounds is an easy hack to increase exposure.

3) Follow the trends

While TikTok dances may not be your thing, or following the trends seems fake, it is actually a great way to get your video in front of more people. If something is trending, it means that people like it and are familiar with it. But then you might be thinking, 'But Brooke, none of the trends fit my business'! This is simply not true! Muster up all your creativity to find ways to make the trends apply to your business. It will make the content even funnier and your followers will appreciate it!

4) Make your content shareable

Shareable content is the funny video you want your friend to see, or an Instagram post with information about cheap flights to the destination you and your family are looking into visitng. Make your content with the question in your mind of 'would I want to send this to people I know?' Pro tip: both tips listed above are ways to make your content more shareable!

5) Never stop researching!

This is a fancy way of saying scroll through Instagram and Instagram Reels more often! You won't be able to have any ideas for content if you can't see what is inspiring and being shared by other people. Set aside time each day to see what's popular and see how you can apply it to your business!

Thanks for spending some time with me learning how to make the Instagram algorithm work for you! Have you applied these tips? Comment down below your experience!